The recession has had a substantial impact on social media marketing. People are relying heavily on online word-of-mouth when trying to find an attorney to fit their needs. They are depending upon the blogs they read and the reviews they find to point them in the right direction.

Social media marketing has become an essential legal web marketing strategy for acquiring clients. Your future clients need to know that they can trust you, research you, and relate to you. What better way than social networking?

LinkedIn allows people to view your impressive credentials, while blogging gives you the chance to establish yourself as an industry expert. Facebook offers your past clients the opportunity to publicly thank you—something your future clients are sure to notice. Looking for something even more specific? Try DoctorsNLawyers.com. These tools are essentially free, with the exception a small time commitment. I think the ROI speaks for itself.