With Twitter and Facebook stealing the social media spotlight, it is important for lawyers to remember to utilize LinkedIn. It is the top networking site for professionals and can be incredibly valuable to your legal web marketing strategy. Take the time to connect with colleagues and update your profile often.

But why does it even matter? Try Googling your name. Most likely LinkedIn is one of the top results. It’s important that when people search for you, they find an up-to-date, professional profile. It enhances your online presence and, if done well, your image too.

To get the most out of your LinkedIn profile, join groups and contribute to discussions when you can. Not only will it help you to establish yourself as an expert, but you may also learn a few things from other legal professionals. And be sure to show off as many credentials as possible! This will impress potential clients. Also include links to your practice’s website and any blogs that you contribute to.  In fact, cross-link as many resources as possible. Finally, don’t be afraid to ask your connections to write recommendations for you – and return the favor! LinkedIn can be a great place for testimonials from past clients as well as colleagues.

While LinkedIn can be time consuming at first, once your profile is established it doesn’t take much time at all. And the time you do spend will be well worth it.

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