Recently, I had a prospective client ask me to negotiate for a domain name that the client was interested in.  This particular domain name included some very important keyword - e.g., stateinjurylawyers.com.  The asking price for the domain name was $8,000.  I found this way to steep.  So, I suggested to the client that he let me work on some other options for him.  The wonderful thing about domain names is that they are only limited by your own creativity.

I was able to fine several very good domain names for this client that are currently available.  Instead of  paying $8,000 for a particular domain, we were able to find one for this client for $35 per year.  The one they chose was exactly the same except that it was stateinjurylaw.com instead of stateinjurylawyers.com.  Not too bad, eh... 

Another thought that I have been having is that in most cases it pays to write and build out sections of your main site instead of buying and building a miniwebsite on a specific area of law.  Now, there are times that this does make sense, particularly when it is part of a long term business plan and you are committed to building that website just like your main site.  However, in most situations, you have a definite advantage with the search engines if you continue to build on the existing content of your main website.

Dan Goldstein
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