A social media campaign is a great way to get in touch with your audience. By utilizing social media websites, you can showcase your firm exactly the way you want it to be shown. Social media sites also allow you to interact with potential clients so they feel comfortable knowing you're ready to answer their every need.

Here are some examples of lawyers who accomplish just that, by using a variety of social media websites.

Chaikin, Sherman, Cammarata, & Siegel P.C.

• Facebook - This Washington D.C. law firm's Facebook page is full of updates on what the firm has been up to, from video uploads of lawyer interviews to blog entries on tips for your injury law case. What an excellent way to demonstrate your abilities!
• Twitter - Chaikin, Sherman, Cammarata & Siegel's Twitter profile allows them to post more frequent updates on case winnings, blog entries and interactions with potential clients on Twitter. As CSCS clearly demonstrates, social media sites are a great way to promote frequently updated content such as a blog or press release.
• YouTube - The Chaikin and Sherman YouTube channel allows potential clients to watch interviews and real testimonials of former clients. Getting to know your lawyer face-to-face really helps to establish trust with your chosen law firm, and CSCS is well aware of that. Here's one of their most recent videos, "Ira's message to the fans," where Ira Sherman speaks directly to his YouTube viewers!

Recht and Kornfeld, P.C.

• Facebook - Recht and Kornfeld's Facebook Fan Page is full of blog entries, updates and uploaded photos of their law firm. For "fans" of the firm, this is a great resource of information on their recent cases. Uploading photos on Facebook is a great way to spread your publicity because you can "tag" photos with your name, easily identifying yourself to all of your followers!
• Blogger - Recht and Kornfeld's Blogger-powered blog is a great way for them to easily update their website with information on the latest news in personal injury law as well as their latest court cases and winnings. This allows their potential clients to keep up with their latest news, and it allows the law firm to showcase their achievements.

Colling Gilbert Wright & Carter - The Florida Firm

• Facebook - The Florida Firm's Facebook Fan Page is a place for them to post news and information about their firm such as blog entries, case winnings and video. By consistently updating information, they can attract and maintain a larger audience of followers, thus increasing their likelihood of finding a potential client!
• Blogger - The Florida Firm's Blogger-powered blog is a great way for them to post small, but detailed articles on their most recent cases and personal injury news. This really helps to demonstrate to their audience that this firm really knows their stuff.
• YouTube - The Florida Firm's YouTube channel is a great way to show their potential clients who they really are, and what values they care about. This firm uses YouTube as another place for their commercials - this helps them get more results in search engines as well! Here's one of their recent uploads:

There have been a lot of really interesting topics circulating the personal injury sphere lately. Here are some of our favorite blog posts on these topics from injury lawyers across the nation. 

• Kennedy Hodges, LLP, Is Reviewing Whistle-Blower Cases by Kennedy Hodges, LLP, in Houston, Texas. Kennedy Hodges goes over whistle-blower cases.
• Dangerous Dogs and Injuries by Coxwell & Associates, PLLC, in Jackson, Mississippi. Dog bite injuries are more common than you might think.
• Train Accidents by The Yost Legal Group in Baltimore, Maryland. Train accidents are a worst nightmare for many. What happens when you're actually in one? The Yost Legal Group has some advice.
• Texting Driver Causes Severe Auto Accident by The Cochran Firm, with offices all across the United States. With new dangers on the road like the growing popularity of texting while driving, how can you prepare for an auto accident?
• Red Blood Cell Drugs Cause Blood Clots by PersonalInjury.com, a leading resource for personal injury information and attorneys. This unusual pharmaceutical injury case might have some information you and your family will want to know.

There have been a lot of great blog entries in legal news lately! Here are some of our favorites, from personal injury attorneys across the nation!

• Automobile Accidents and Texting by The Cochran Firm in Philadelphia, Pennsylvania. Just how dangerous is texting while driving? This blog entry might give you some idea.
• DUI/OWI Laws and Punishment in Michigan by Jay Trucks & Associates, PC, in Clare, Michigan. Every state has different laws and punishments. Here's how Michigan handles DUI/OWI cases!
• If You Are Convicted of a Crime, What's Next? by Coxwell & Associates, PLLC, in Jackson, Mississippi. This blog entry will help you figure out what to do if you've been convicted of a crime.
• Massive Toyota Recall: Questionable Floorplan Design by John Feroleto, Attorneys at Law in Buffalo, New York. Here's why many Toyota vehicles have been recalled off the market!
• Why Do I Need a Car Accident Attorney? by Lusk, Drasites, Tolisano & Smith, PA, in Cape Coral, Florida. If you've been in a car accident, do you need an attorney? This blog entry might help give you some direction.

Now that we've covered the basics of LinkedIn, I thought that it would be a good idea to share some groups that are beneficial for legal professionals. The following list is just a small sampling of the types of legal groups that you can find on LinkedIn:

• Bisnar's Lawyer Marketing Mastermind Group: "A place for attorneys to ask marketing and management questions and share ideas." (310 members)
• Personal Injury Attorney Network: "This is a professional network for personal injury lawyers." (604 members)
• Lawyer Referral Exchange: "Lawyer-to-lawyer client referral and management system created by lawyers for lawyers." (332 members)
• American Bar Association Tort Trial & Insurance Practice Section: "TIPS is unique within the ABA and the legal community because of a focus on balance & diversity, bringing together plaintiffs, defense, corporate & in-house counsel." (675 members)
• ABA Friends: "This group is open to all individuals/groups in the legal profession." (1,163 members)
• Leadership for Lawyers: "If you are interested in the latest trends, best practices, technology, advancements, innovation in the law and leadership, then we invite you to join this group." (3,665 members)
• Legal Blogging: "This group facilitates networking regarding publishing blogs related to the legal profession." (3,282 members)

Again, these are just a few of the hundreds of legal groups that you can find on LinkedIn. There are over 50 million users on the professional networking site, and many of them participate in groups. Use the groups that you join as resources for yourself, to aid with your legal web marketing efforts, and as a means to reach the masses.

And if you think I missed a group, let me know in the comments section and I'll be sure to add it to the list!

It's that time again! Here are some of our favorite blog entries in recent legal news.

• Public Option Health Insurance by Coxwell & Associates in Jackson, Mississippi. A discussion about public option health insurance and how it might help you during a crisis.
• Whistleblower Gets $51.5 Million by Chaikin, Sherman, Cammarata, & Siegel, P.C., in Washington D.C. An amazing tale about a man who exposed a major pharmaceutical company and made the company accountable for its dangerous medicines.
• Importance of Estate Planning for Nursing Home Residents by Jay Trucks and Associates in Clare, Michigan. Estate planning not only ensures that your last wishes are met, but prevents against some cases of nursing home abuse.
• Glossary of Truck Accident Terms by Long & Waite Attorneys at Law in Mobile, Alabama. A list of handy terms to know should you be considering a truck accident lawsuit.
• $3.1 Million Awarded in Drunk Driving Accident by Kennedy Hodges, LLP, in Houston, Texas. Another wrong righted when a woman finds retribution after an accident with a careless drunk driver.